Sunday, July 12, 2020

UK FCU Acquires Naming Rights to Esports Lounge and Theater

University of Kentucky Federal Credit Union (Lexington, KY) and JMI Sports, the University of Kentucky’s multimedia rights partner, have announced a naming rights partnership with the university for the esports complex in The Cornerstone, a new multiuse facility under construction on campus.

The lounge and theater will be called The UK Federal Credit Union Esports Lounge and Theater.

The naming rights deal will include both interior and exterior signage. UKFCU will also sponsor a feature night throughout the academic year, a speaker series and an esports conference as part of their partnership with UK and JMI Sports.

The naming rights deal is for 13 years. The price tag of the naming rights deal was not disclosed.

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