Sunday, March 15, 2020

3 CUs Announce Sponsorships with Pro Sports Teams

Three credit unions have recently announced sponsorship agreements with professional sports teams.

First Entertainment Credit Union (Hollywood, CA) inked a multi-year sponsorship agreement with the Los Angeles Lakers. First Entertainment will be the Official Credit Union of Lakers. The sponsorship includes extensive in-arena branding and promotions during Lakers home games and at Lakers-related events at L.A. Live. In addition to becoming the team’s Official Credit Union, First Entertainment is launching an individual partnership with Lakers forward Anthony Davis.

Arizona Federal Credit Union (Phoenix, AZ) renewed its partnership with Phoenix Rising Football Club for three years, as its official credit union. As part of the partnership agreement, the credit union will offer exclusive co-branded products.

Philadelphia Union II and Sun East Federal Credit Union (Aston, PA) announced a multiyear partnership which includes making Sun East the official jersey sponsor of Union ll. Sun East Federal Credit Union will appear on both the home and away jerseys beginning with the 2020 USL Championship season.

However, the price tag of these sponsorship agreements were not disclosed.
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