Sunday, March 15, 2020

3 CUs Announce Sponsorships with Pro Sports Teams

Three credit unions have recently announced sponsorship agreements with professional sports teams.

First Entertainment Credit Union (Hollywood, CA) inked a multi-year sponsorship agreement with the Los Angeles Lakers. First Entertainment will be the Official Credit Union of Lakers. The sponsorship includes extensive in-arena branding and promotions during Lakers home games and at Lakers-related events at L.A. Live. In addition to becoming the team’s Official Credit Union, First Entertainment is launching an individual partnership with Lakers forward Anthony Davis.

Arizona Federal Credit Union (Phoenix, AZ) renewed its partnership with Phoenix Rising Football Club for three years, as its official credit union. As part of the partnership agreement, the credit union will offer exclusive co-branded products.

Philadelphia Union II and Sun East Federal Credit Union (Aston, PA) announced a multiyear partnership which includes making Sun East the official jersey sponsor of Union ll. Sun East Federal Credit Union will appear on both the home and away jerseys beginning with the 2020 USL Championship season.

However, the price tag of these sponsorship agreements were not disclosed.

No comments:

Post a Comment


The content is provided for educational purposes only, with the understanding that neither the authors, contributors, nor the publishers of this site are engaged in rendering legal, accounting or other expert or professional services. If legal or other expert assistance is required, the services of a competent professional should be sought.

Comments appearing in response to articles appearing on this site do not necessarily reflect the views of the ABA. ABA makes no representations regarding the truth or accuracy of commentary or opinions that may be posted in response to the articles that appear on this website.

The inclusion herein of any link to a website, either in the text of an article or in a comment, does not denote any approval, sponsorship, or endorsement by the ABA, and ABA is not responsible for the content or opinions expressed on those linked websites or related commentary. This content is not licensed to third parties sites and is not affiliated with any third party site. Any reference to the author or this content on any third party site on the Internet is not authorized by the ABA.

It is the policy of the American Bankers Association to comply fully with all antitrust laws. Certain discussions should be considered off-limits, including those that contain competitively sensitive data such as price and cost information, or statements that could be construed as reflecting an attempt or desire to control or influence a particular market or markets. Future pricing or other prospective competitive information should never be shared.