Monday, September 19, 2016

Survey: CUs Top Banks in Cross Selling Products

A recent survey found that consumers have more products with credit unions that are their primary bank relationship compared to other depository institutions.

On average, bank customers had 2.71 products at their primary bank, according to data from A.T. Kearney.

Credit union members reported on average 3.06 products.

Customers of the top 3 banks had 2.83 products and customers of the rest of the top 10 banks had 2.57 accounts.

Customers of regional banks had 2.41 products.

Customers of small and midsize banks had on average 2.2 products.

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