University of Kentucky Federal Credit Union (Lexington, KY) and JMI Sports, the University of Kentucky’s multimedia rights partner, have announced a naming rights partnership with the university for the esports complex in The Cornerstone, a new multiuse facility under construction on campus.
The lounge and theater will be called The UK Federal Credit Union Esports Lounge and Theater.
The naming rights deal will include both interior and exterior signage. UKFCU will also sponsor a feature night throughout the academic year, a speaker series and an esports conference as part of their partnership with UK and JMI Sports.
The naming rights deal is for 13 years. The price tag of the naming rights deal was not disclosed.
Read more.
Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts
Sunday, July 12, 2020
Sunday, March 15, 2020
3 CUs Announce Sponsorships with Pro Sports Teams
Three credit unions have recently announced sponsorship agreements with professional sports teams.
First Entertainment Credit Union (Hollywood, CA) inked a multi-year sponsorship agreement with the Los Angeles Lakers. First Entertainment will be the Official Credit Union of Lakers. The sponsorship includes extensive in-arena branding and promotions during Lakers home games and at Lakers-related events at L.A. Live. In addition to becoming the team’s Official Credit Union, First Entertainment is launching an individual partnership with Lakers forward Anthony Davis.
Arizona Federal Credit Union (Phoenix, AZ) renewed its partnership with Phoenix Rising Football Club for three years, as its official credit union. As part of the partnership agreement, the credit union will offer exclusive co-branded products.
Philadelphia Union II and Sun East Federal Credit Union (Aston, PA) announced a multiyear partnership which includes making Sun East the official jersey sponsor of Union ll. Sun East Federal Credit Union will appear on both the home and away jerseys beginning with the 2020 USL Championship season.
However, the price tag of these sponsorship agreements were not disclosed.
First Entertainment Credit Union (Hollywood, CA) inked a multi-year sponsorship agreement with the Los Angeles Lakers. First Entertainment will be the Official Credit Union of Lakers. The sponsorship includes extensive in-arena branding and promotions during Lakers home games and at Lakers-related events at L.A. Live. In addition to becoming the team’s Official Credit Union, First Entertainment is launching an individual partnership with Lakers forward Anthony Davis.
Arizona Federal Credit Union (Phoenix, AZ) renewed its partnership with Phoenix Rising Football Club for three years, as its official credit union. As part of the partnership agreement, the credit union will offer exclusive co-branded products.
Philadelphia Union II and Sun East Federal Credit Union (Aston, PA) announced a multiyear partnership which includes making Sun East the official jersey sponsor of Union ll. Sun East Federal Credit Union will appear on both the home and away jerseys beginning with the 2020 USL Championship season.
However, the price tag of these sponsorship agreements were not disclosed.
Friday, February 14, 2020
Rio Grande CU Buys Naming Rights to Isotopes Park
Rio Grande Credit Union (Albuquerque, NM) has bought the naming rights to Isotopes Park.
The ballpark will now be called Rio Grande Credit Union Field at Isotopes Park.
The naming rights agreement is for 10-years.
Rio Grande also became the club’s official credit union, debit card and credit card partner.
The price tag of the naming rights deal was not disclosed.
Isotopes Park is the home field of the Albuquerque Isotopes of the Pacific Coast League, the Triple-A affiliate of the Colorado Rockies.
Read more.
The ballpark will now be called Rio Grande Credit Union Field at Isotopes Park.
The naming rights agreement is for 10-years.
Rio Grande also became the club’s official credit union, debit card and credit card partner.
The price tag of the naming rights deal was not disclosed.
Isotopes Park is the home field of the Albuquerque Isotopes of the Pacific Coast League, the Triple-A affiliate of the Colorado Rockies.
Read more.
Sunday, February 9, 2020
Affinity Plus CU Buys Naming Rights to Concert Venue
Affinity Plus Credit Union (Saint Paul, MN) on February 5 bought the naming rights to a new concert venue in Minneapolis.
As part of the seven-year sponsorship agreement, the venue’s official name will change to “The Fillmore Presented by Affinity Plus Federal Credit Union.”
The $2.4 billion credit union’s name will also be stamped on everything from tickets to social media posts.
The credit union will have several ATMs at the venue.
The concert venue has a seating capacity of 1,850 people.
The price tag for the naming rights to the concert venue was not disclosed.
Read more.
As part of the seven-year sponsorship agreement, the venue’s official name will change to “The Fillmore Presented by Affinity Plus Federal Credit Union.”
The $2.4 billion credit union’s name will also be stamped on everything from tickets to social media posts.
The credit union will have several ATMs at the venue.
The concert venue has a seating capacity of 1,850 people.
The price tag for the naming rights to the concert venue was not disclosed.
Read more.
Thursday, January 30, 2020
Day Air CU Buys Naming Rights to Minor League Ballpark
The Dayton Dragons on January 29 announced a new naming rights agreement with Day Air Credit Union, re-branding the stadium as Day Air Ballpark.
The naming rights deal is for 10-years. The financial terms of the deal were not disclosed.
Day Air Ballpark has a seating capacity of 6,831 and has 28 luxury suites.
The Dayton Dragons are the minor league affiliate of the Cincinnati Reds.
Read more.
The naming rights deal is for 10-years. The financial terms of the deal were not disclosed.
Day Air Ballpark has a seating capacity of 6,831 and has 28 luxury suites.
The Dayton Dragons are the minor league affiliate of the Cincinnati Reds.
Read more.
Sunday, December 22, 2019
Arizona FCU Buys Naming Rights to Theatre
Arizona Federal Credit Union has entered into an agreement with Live Nation to buy the naming rights to the former Comerica Theatre in Phoenix.
The venue will now be called Arizona Federal Theatre.
The terms of the agreement were not disclosed.
Read more.
The venue will now be called Arizona Federal Theatre.
The terms of the agreement were not disclosed.
Read more.
Wednesday, October 16, 2019
Desert Financial Buys Naming Rights to University Arena
Desert Financial Credit Union (Phoenix, AZ) bought the naming rights to an arena at Arizona State University.
Under the terms of the five-year agreement, Desert Financial Credit union will pay $1.5 million per year for the naming rights to the arena.
The arena is currently home to men’s and women’s basketball, wrestling, gymnastics and volleyball.
The arena will be renamed from the Wells Fargo Arena to the Desert Financial Arena.
Read more.
Under the terms of the five-year agreement, Desert Financial Credit union will pay $1.5 million per year for the naming rights to the arena.
The arena is currently home to men’s and women’s basketball, wrestling, gymnastics and volleyball.
The arena will be renamed from the Wells Fargo Arena to the Desert Financial Arena.
Read more.
Sunday, October 6, 2019
GreenState CU Buys Naming Rights to Fieldhouse
GreenState Credit Union (North Liberty, IA) bought the naming rights to the fieldhouse attached to Xtream Arena (Coralville, IA), according to The Gazette.
The credit union, formerly University of Iowa Community Credit Union, will pay $1.4 million over 10 years for the naming rights.
The 53,000 square-foot fieldhouse will be called GreenState Family Fieldhouse.
Read more.
The credit union, formerly University of Iowa Community Credit Union, will pay $1.4 million over 10 years for the naming rights.
The 53,000 square-foot fieldhouse will be called GreenState Family Fieldhouse.
Read more.
Tuesday, September 24, 2019
Allegacy Pays $2 Million for Naming Rights to University Center
Allegacy Federal Credit Union (Winston-Salem, NC) purchased the naming rights to a Center at Wake Forest University.
The credit union will pay $2 million over 10 years for the naming rights to the School of Business Center for Leadership and Character.
The Center will now be called the Allegacy Center for Leadership and Character.
Read more.
The credit union will pay $2 million over 10 years for the naming rights to the School of Business Center for Leadership and Character.
The Center will now be called the Allegacy Center for Leadership and Character.
Read more.
Founders FCU Buys Naming Rights to "The Zone"
Founders Federal Credit Union (Lancaster, SC) has bought the naming rights to "The Zone" at William Brice Stadium, the home of the University of South Carolina Gamecocks.
The Zone will now be called the Founders Zone.
The zone is an 11,000-square-foot indoor space at the south end zone of Williams-Brice Stadium.
The price for the naming rights deal was no disclosed.
Read more.
The Zone will now be called the Founders Zone.
The zone is an 11,000-square-foot indoor space at the south end zone of Williams-Brice Stadium.
The price for the naming rights deal was no disclosed.
Read more.
Sunday, September 22, 2019
Guardian CU Sponsors Professional Golf Tournament
Guardian Credit Union (Montgomery, AL) is sponsoring this weekend the Guardian Championship on the LPGA's Symetra Tour in Prattville, Alabama.
The Symetra Tour is the official qualifying tour of the LPGA Tour.
Guardian CU has almost $510 million in assets as of June 2019.
The price tag of this sponsorship was not disclosed.
Credit unions also sponsored the Danielle Downey Credit Union Classic in Rochester, NY on the Symetra Tour in July.
However, I doubt policymakers intended for the credit union tax exemption to be used to sponsor a professional golf tournament.
Read more.
The Symetra Tour is the official qualifying tour of the LPGA Tour.
Guardian CU has almost $510 million in assets as of June 2019.
The price tag of this sponsorship was not disclosed.
Credit unions also sponsored the Danielle Downey Credit Union Classic in Rochester, NY on the Symetra Tour in July.
However, I doubt policymakers intended for the credit union tax exemption to be used to sponsor a professional golf tournament.
Read more.
Friday, September 20, 2019
Mountain America CU Sponsoring Dixie State University Athletics
Mountain America Credit Union (Sandy, UT) is the exclusive credit union sponsor of Dixie State University Athletics (St. George, UT).
Funds from this multi-year sponsorship will go to new videoboards inside Burns Arena and at Trailblazers Stadium.
In return, $9 billion Mountain America will have its brand prominently displayed at all home athletic games including football, basketball, women's volleyball, men's and women's soccer, softball, and baseball.
The price of the sponsorship agreement was not disclosed.
Read more.
Funds from this multi-year sponsorship will go to new videoboards inside Burns Arena and at Trailblazers Stadium.
In return, $9 billion Mountain America will have its brand prominently displayed at all home athletic games including football, basketball, women's volleyball, men's and women's soccer, softball, and baseball.
The price of the sponsorship agreement was not disclosed.
Read more.
Wednesday, September 18, 2019
Sharonview FCU Partners with Topgolf
Sharonview Federal Credit Union (Fort Mill, SC) announced a partnership with Topgolf Entertainment Group.
The $1.6 billion credit union signed a two-year contract with Topgolf venues in Charlotte (NC) and Greenville (SC).
The partnership will include Sharonview branding on the second level of the Charlotte venue and advertising, social media presence and digital signage for both venues.
The price tag of the partnership was not disclosed.
Read the press release.
The $1.6 billion credit union signed a two-year contract with Topgolf venues in Charlotte (NC) and Greenville (SC).
The partnership will include Sharonview branding on the second level of the Charlotte venue and advertising, social media presence and digital signage for both venues.
The price tag of the partnership was not disclosed.
Read the press release.
Monday, September 2, 2019
First Community CU Pays $2.3 Million for Naming Rights to University Arena
First Community Credit Union (Chesterfield, MO) has acquired the naming rights for the arena within Southern Illinois University Edwardsville’s Vadalabene Center for $2.3 million over the next 10 years.
The facility will be known as First Community Arena at the Vadalabene Center.
The naming rights deal can be extended for an additional two years.
Read the press release.
The facility will be known as First Community Arena at the Vadalabene Center.
The naming rights deal can be extended for an additional two years.
Read the press release.
Sunday, August 25, 2019
Idaho Central CU Buys Naming Rights to Rodeo Arena
Idaho Central Credit Union (Chubbuck, ID) will pay $45,000 per year for the naming rights to the Roundup arena in Lewiston, ID.
The sponsorship agreement is for five-years.
The venue will be called the Idaho Central Credit Union arena.
The sponsorship will include Idaho Central Credit Union signs and banners around the arena, and frequent mentions of the company by the event announcer. The credit union will also be provided with seats at the Roundup for its employees and guests.
Read more.
The sponsorship agreement is for five-years.
The venue will be called the Idaho Central Credit Union arena.
The sponsorship will include Idaho Central Credit Union signs and banners around the arena, and frequent mentions of the company by the event announcer. The credit union will also be provided with seats at the Roundup for its employees and guests.
Read more.
Friday, August 23, 2019
America First CU Becomes Exclusive CU Partner of NFL's Raiders
America First Credit Union (Riverdale, UT) has entered into a multi-year partnership agreement with the Los Angeles Oakland Las Vegas Raiders of the National Football League (NFL).
The partnership agreement includes America First CU being named as the Raider’s exclusive credit union and official debit card partner as well as introducing a charitable donation component and a community outreach program to support local small businesses.
The partnership will take effect in 2020 when the Raiders move to their new home in Las Vegas.
Read more.
The partnership agreement includes America First CU being named as the Raider’s exclusive credit union and official debit card partner as well as introducing a charitable donation component and a community outreach program to support local small businesses.
The partnership will take effect in 2020 when the Raiders move to their new home in Las Vegas.
Read more.
Friday, August 16, 2019
Provident CU Buys Naming Rights to University Event Center
San José State University and Provident Credit Union (Redwood City, CA) entered into an $8.1 million, 20-year partnership agreement to rename The Event Center at San José State University to Provident Credit Union Event Center.
The Event Center seats 5,000 and is the home of Spartans basketball.
The agreement includes signage at the facility and on nearby roadways; the opportunity to sponsor or participate in university events; and the opportunity to provide the campus with financial literacy awareness clinics.
The California State University Board of Trustees approved the venue renaming and broader agreement at its July 24 meeting.
The CEO of Provident Credit Union is an alumnus of San José State University.
Read the press release.
The Event Center seats 5,000 and is the home of Spartans basketball.
The agreement includes signage at the facility and on nearby roadways; the opportunity to sponsor or participate in university events; and the opportunity to provide the campus with financial literacy awareness clinics.
The California State University Board of Trustees approved the venue renaming and broader agreement at its July 24 meeting.
The CEO of Provident Credit Union is an alumnus of San José State University.
Read the press release.
Tuesday, July 30, 2019
Greater Iowa CU Buys Naming Rights to Ball Field
The City of Waukee (Iowa) and the Waukee Betterment Foundation announced that Greater Iowa Credit Union will be the sole naming rights sponsor of Waukee’s Miracle League™ ball field, which is slated to open in 2022.
Greater Iowa Credit Union donated $250,000 to the project.
But it seems to me that the credit union received something in value --- the naming rights to the ball field -- in return for the funds. So, is this really a donation.
Read the press release.
Greater Iowa Credit Union donated $250,000 to the project.
But it seems to me that the credit union received something in value --- the naming rights to the ball field -- in return for the funds. So, is this really a donation.
Read the press release.
Saturday, July 27, 2019
Landmark CU Signs Sponsorship Deal with Pro Hockey Team
The Milwaukee Business Journal is reporting that Landmark Credit Union (New Berlin, WI) has entered into a three-year sponsorship agreement with the Milwaukee Admirals of the American Hockey League.
The Milwaukee Admirals will play on the Landmark Credit Union Rink at UW-Milwaukee Panther Arena over the duration of the deal.
Landmark will be the sponsor of the Admirals' smartphone app and the Admirals Pucks for Patriots Program.
Also, Landmark will have signage throughout the arena, including a ticket window, and have an animated Landmark Lighthouse that will be displayed on the arena's video board following each Admirals home game.
The price tag of the sponsorship deal was nor disclosed.
Read the story.
The Milwaukee Admirals will play on the Landmark Credit Union Rink at UW-Milwaukee Panther Arena over the duration of the deal.
Landmark will be the sponsor of the Admirals' smartphone app and the Admirals Pucks for Patriots Program.
Also, Landmark will have signage throughout the arena, including a ticket window, and have an animated Landmark Lighthouse that will be displayed on the arena's video board following each Admirals home game.
The price tag of the sponsorship deal was nor disclosed.
Read the story.
Wednesday, July 24, 2019
MidFlorida CU to Buy Naming Rights of Civic Center
Port St. Lucie (FL) City Council approved selling the naming rights of the Civic Center to MidFlorida Credit Union (Lakeland, FL).
The 100,000 square-foot Civic Center will be called MidFlorida Civic Center.
The naming rights deal is for five years. The credit union will pay $195,000 annually for the naming rights and has the option to renew for an addition five years.
More details can be found here.
The 100,000 square-foot Civic Center will be called MidFlorida Civic Center.
The naming rights deal is for five years. The credit union will pay $195,000 annually for the naming rights and has the option to renew for an addition five years.
More details can be found here.
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