Monday, August 8, 2016

CEFCU Pays $8.7 Million for Naming Rights to University Stadium

San Jose State University will rename Spartan Stadium after Citizen Equity First Credit Union (Peoria, IL).

The credit union will pay $8.7 million over 15 years for the naming rights.

The stadium will be renamed CEFCU Stadium -- Home of the Spartans.

The CEFCU deal is the university's largest corporate sponsorship to date.

Read the press release.

1 comment:

  1. This one is unique. An Illinois credit union is branding themselves at a California university. I don't think CEFCU has had much traction in California, so it smells of desperation.



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