Monday, August 8, 2016

CEFCU Pays $8.7 Million for Naming Rights to University Stadium

San Jose State University will rename Spartan Stadium after Citizen Equity First Credit Union (Peoria, IL).

The credit union will pay $8.7 million over 15 years for the naming rights.

The stadium will be renamed CEFCU Stadium -- Home of the Spartans.

The CEFCU deal is the university's largest corporate sponsorship to date.

Read the press release.

1 comment:

  1. This one is unique. An Illinois credit union is branding themselves at a California university. I don't think CEFCU has had much traction in California, so it smells of desperation.

    ReplyDelete

 

The content is provided for educational purposes only, with the understanding that neither the authors, contributors, nor the publishers of this site are engaged in rendering legal, accounting or other expert or professional services. If legal or other expert assistance is required, the services of a competent professional should be sought.

Comments appearing in response to articles appearing on this site do not necessarily reflect the views of the ABA. ABA makes no representations regarding the truth or accuracy of commentary or opinions that may be posted in response to the articles that appear on this website.

The inclusion herein of any link to a website, either in the text of an article or in a comment, does not denote any approval, sponsorship, or endorsement by the ABA, and ABA is not responsible for the content or opinions expressed on those linked websites or related commentary. This content is not licensed to third parties sites and is not affiliated with any third party site. Any reference to the author or this content on any third party site on the Internet is not authorized by the ABA.

It is the policy of the American Bankers Association to comply fully with all antitrust laws. Certain discussions should be considered off-limits, including those that contain competitively sensitive data such as price and cost information, or statements that could be construed as reflecting an attempt or desire to control or influence a particular market or markets. Future pricing or other prospective competitive information should never be shared.