Monday, August 8, 2016
CEFCU Pays $8.7 Million for Naming Rights to University Stadium
San Jose State University will rename Spartan Stadium after Citizen Equity First Credit Union (Peoria, IL).
The credit union will pay $8.7 million over 15 years for the naming rights.
The stadium will be renamed CEFCU Stadium -- Home of the Spartans.
The CEFCU deal is the university's largest corporate sponsorship to date.
Read the press release.
The credit union will pay $8.7 million over 15 years for the naming rights.
The stadium will be renamed CEFCU Stadium -- Home of the Spartans.
The CEFCU deal is the university's largest corporate sponsorship to date.
Read the press release.
Subscribe to:
Post Comments (Atom)
This one is unique. An Illinois credit union is branding themselves at a California university. I don't think CEFCU has had much traction in California, so it smells of desperation.
ReplyDelete