Monday, October 21, 2019

The Financial Brand: CU Marketing Expenses Study

A study by The Financial Brand provides interesting metrics on credit union marketing expenditures.

The study examines promotional and educational expenses at 227 credit union with at least $250 million in assets between 2015 and 2018.

The report noted that the average marketing spending in 2018 as a percent of assets was 0.12 percent. However, 31.3 percent of credit unions spent at least 0.15 percent on marketing expenses as a percent of assets.

The study also looks at marketing expenses per member. The following graph shows marketing expenses per member by asset size for 2018.


Read more.

Posted by at
Labels: ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)
 

The content is provided for educational purposes only, with the understanding that neither the authors, contributors, nor the publishers of this site are engaged in rendering legal, accounting or other expert or professional services. If legal or other expert assistance is required, the services of a competent professional should be sought.

Comments appearing in response to articles appearing on this site do not necessarily reflect the views of the ABA. ABA makes no representations regarding the truth or accuracy of commentary or opinions that may be posted in response to the articles that appear on this website.

The inclusion herein of any link to a website, either in the text of an article or in a comment, does not denote any approval, sponsorship, or endorsement by the ABA, and ABA is not responsible for the content or opinions expressed on those linked websites or related commentary. This content is not licensed to third parties sites and is not affiliated with any third party site. Any reference to the author or this content on any third party site on the Internet is not authorized by the ABA.

It is the policy of the American Bankers Association to comply fully with all antitrust laws. Certain discussions should be considered off-limits, including those that contain competitively sensitive data such as price and cost information, or statements that could be construed as reflecting an attempt or desire to control or influence a particular market or markets. Future pricing or other prospective competitive information should never be shared.