Thursday, August 8, 2019

SAFE CU Pays $23 Million for Naming Rights to Convention and Performing Arts District

SAFE Credit Union (Folsom, CA) and the city of Sacramento announced that the credit union will pay $23 million for the naming rights to the convention center, performing arts center, and outdoor plaza in Sacramento, California.

The naming rights agreement is for 25 years.

The entire complex will be known as the SAFE Credit Union Convention and Performing Arts District. The Convention Center will be called the SAFE Credit Union Convention Center. The theater will be renamed SAFE Credit Union Performing Arts Center. A new outdoor plaza will be called SAFE Credit Union Plaza.

Also as part of the agreement, SAFE CU will offer its credit union membership to all new City of Sacramento employees and will provide a long-term treasury relationship supporting the city’s cash flow and liquidity needs.

Read more.
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