Friday, March 10, 2017

San Diego County CU Buys the Naming Rights to the Holiday Bowl

San Diego County Credit Union will become the title sponsor of the Holiday Bowl.

The college football bowl game will be called the San Diego County Credit Union Holiday Bowl.

San Diego County Credit Union had been the title sponsor of the Poinsettia Bowl for the past 12 years. The decision was made to discontinue the Poinsettia Bowl earlier this year.

The financial terms of the sponsorship were not disclosed. However, it is reported that bowl games played prior to New Year's typically sell their naming rights for $500,000 to $1 million annually.

Read the press release.

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