Tuesday, December 1, 2009
San Diego County CU Extends Title Sponsorship to College Bowl Game
San Diego County Credit Union has extended its title sponsorship of the Poinsettia Bowl through 2010, with options for 2011 and 2012. The $4.8 billion credit union has been the title sponsor of the game since its inception in 2005.
While no figure regarding the cost of being a title sponsor is released, the Poinsettia Bowl does disclose that the cost of being a premiere club sponsor begins at $25,000.
If San Diego County Credit Union can afford to buy the naming rights to a college bowl game, I believe it can also pay its fair share in income taxes. After all, the credit union reported a return on assets of 1.58 percent – more than 4 times the average return on assets of its peers.
And by the way, I don’t plan on watching the bowl game. There is not enough Prevacid in the world to handle the heartburn I would get whenever the title sponsor's name is mentioned during the ESPN broadcast of the bowl game.