A small entertainment and trade show facility in Birch Run, Michigan has signed Frankenmuth Credit Union (Frankenmuth, MI) to a 10-year naming rights deal.
The former Birch Run Expo Center is now called the Frankenmuth Credit Union Event Center.
Frankenmuth Credit Union's name and logo will appear on the outside of the building and inside the 2,500 seat arena. The credit union will also get placement on the venue's social media, website, event tickets, schedules, media releases and advertisements.
The price of the deal was not disclosed.
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