Banks Top CUs in Customer Satisfaction

The American Customer Satisfaction Index (ASCI) is reporting that banks topped credit unions in customer satisfaction.

This is the first time in the history of the index where banks scored higher than credit unions.

After being tied last year, customers gave banks a satisfaction score of 80 out of 100, while credit union customers rated their satisfaction at 79 out of 100, a 2.5-point dip from 2018.

Banks either tied or outpaced credit unions on every individual element of the satisfaction rating.

What is especially telling is that credit unions lag behind banks with regard to digital satisfaction.

Read the press release.