The Financial Brand: CU Marketing Expenses Study

A study by The Financial Brand provides interesting metrics on credit union marketing expenditures.

The study examines promotional and educational expenses at 227 credit union with at least $250 million in assets between 2015 and 2018.

The report noted that the average marketing spending in 2018 as a percent of assets was 0.12 percent. However, 31.3 percent of credit unions spent at least 0.15 percent on marketing expenses as a percent of assets.

The study also looks at marketing expenses per member. The following graph shows marketing expenses per member by asset size for 2018.

Read more.