Guardian Credit Union (Montgomery, AL) was named as the title sponsor for a women's professional golf tour event.
Guardian Credit Union agreed to sponsor the LPGA Symetra Tour event this year and next year.
The Guardian Championship will take place on the Robert Trent Jones Golf Trail September 21 and September 24.
The Symetra Tour is the official qualifying Tour for the LPGA.
The financial terms of the sponsorship were not disclosed.
However, should the credit union tax exemption be used to sponsor a professional golf event?
Read the story.
Maybe as bank mergers take away community banks and leave credit unions as the largest local financial institutions in the community, this is one way credit unions can help the local charities that benefit from such tournaments. We see that here in California after the community banks were absorbed by larger institutions that credit unions in the community stepped up their community involvement with new stadia (Golden 1 Arena in Sacramento) and events (San Diego County Credit Union Holiday Bowl).
ReplyDeleteMaybe credit unions will solve the North Korean missile crisis too.
DeleteWhat a joke.
Credit Unions larger than a billion in assets are banks that don't pay taxes.
Period.
Community banks don't pay for naming rights to arenas and stadiums because the consumer knows what a bank is so awareness advertising isn't that important.
DeleteThis allows community banks to "return more to their members" (customers) versus wasting it on awareness advertising that still doesn't move the needle on awareness.
If our CEO came in with the idea to spend money naming a field stadium arena, we'd fire him/ her.
That's a monument to someone's ego, not good use of member funds.
"awareness advertising"? It's called branding. Perhaps you should let AT&T, Budweiser, FedEx, Chase, Ford, Heinz, Levi's, Mazda, Pepsi, Sprint, State Farm, Target, Toyota, Wells Fargo, Gillette, BB&T, Barclays and Coors in on your little secret that naming rights are a waste of money, because they definitely don't know what they're doing.
DeleteI can name plenty of community banks and credit unions who have invested in naming rights while still providing a market leading return to their members/customers. Times are changing, and there's a reason more and more companies are trending towards this medium for branding, but what do they know.
Let me guess, you fired your last CEO for suggestion a Facebook page...