San Jose State University will rename Spartan Stadium after Citizen Equity First Credit Union (Peoria, IL).
The credit union will pay $8.7 million over 15 years for the naming rights.
The stadium will be renamed CEFCU Stadium -- Home of the Spartans.
The CEFCU deal is the university's largest corporate sponsorship to date.
Read the press release.
This one is unique. An Illinois credit union is branding themselves at a California university. I don't think CEFCU has had much traction in California, so it smells of desperation.
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