Two CUs Buy Air Time During Super Bowl

Credit Union Journal is reporting that two large credit unions are spending big to attract attention during the Super Bowl.

BECU, a $13 billion institution in the Seattle suburb of Tukwila, Wash., and $8.8 billion The Golden 1 CU, Sacramento, Calif., will run television commercials during Sunday's Super Bowl.

Both credit unions will have 30-second commercials air during local breaks.

I don't know how much these television ad buys will cost; but I figure that these ad buys must be expensive.

This begs the question -- is this the right use of the credit union tax exemption?

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