Smart Financial Credit Union has been granted naming rights for Sugar Land's new entertainment venue, which will be known as the Smart Financial Centre at Sugar Land.
The Sugar Land city council's vote to assign naming rights to Houston-based Smart Financial Credit Union.
The credit union has agreed to a five-year term with a five-year option to extend. The value of the deal is $6.7 million.
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Perhaps the buying of smaller community banks by the larger and TBTF banks has left a void in many communities for business to step up and be a partner with the community. In the banking world, wouldn't this be a part of CRA compliance?
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